buy custom Case Law essay

buy custom Case Law essay Case law is part of sources of law in many countries, and many judges make judgments basing on the decisions of previous judges. The case of Lumpkin, et al. v. Mellow Mushroom, et al. involves the parents of a deceased boy and Mellow Mushroom, which sales liquor. The case was filed in Court of Appeals of Georgia. The issue that was to be determined by the court was whether Mellow Mushroom was entitled to a summary judgment, and the court agreed that Mellow Mushrooms was entitled to the summary judgment. The Court arrived at its decision after observing the facts of the case, and making a careful consideration of the laws that governed the case. The Limpkins were supposed to prove that Mellow Mushrooms had a duty to the public, and the negligent acts of the defendant had led to the death of the young man. Furthermore, the plaintiffs were supposed to prove that they suffered some damage due to the acts of the defendant. However, the plaintiffs failed to prove that the acts of the defendant led to the death of their child. This is because there was contributory negligence on the part of their son. This is because the son accepted to be driven in a jeep that did not have a passengers door, and he untied his safety belt and hanged outside as the car was moving. Furthermore, the facts of the case showed that Lumpkin and Callaway had purchased other beers prior to the incident. Therefore, it was difficult to prove that the beer that they drank at Mellow Mushrooms was the one that contributed to the accident. Furthermore, the witnesses of the case failed to assert that the two were drunk when they left Mellow Mushrooms. In conclusion, the court offered the defendant a summary judgment, and the reasoning of the court was that the defendants negligence was not the proximate cause that led to the death. This is according to the provisions of legislation, and the provision of common law does not support the demands of the plaintiffs. Therefore, the plaintiffs had a duty to prove that the negligence acts of Mellow Mushrooms was had a causal relation to the death, and that the defendant had a duty to observe. Buy custom Case Law essay

Social Revolutionaries essays

Social Revolutionaries essays Social Revolutionaries believed the force to overthrow the czars would come from the peasants. Their goal was that government that would distribute the land fairly among the peasants. They wanted to replace the czar with a democratically elected government. The Social Democrats convinced future revolutions would be led my an urban working class. They wanted to overthrow czar government, PLUS spark a worldwide Marxist revolution. The Bolsheviks and Mensheviks followed Lenin that Russias working class was too small and poorly educated to stage a revolution so they needed a tiny group of Marxists to guide them. In the revolution of 1905, workers, about 200,000, and their families, went to the czars to ask for better working conditions, personal freedom, and an elected national legislature. But Nicholas was not at the place; instead, his general and police chiefs were. They ordered the soldiers to fire on the crowd. Instantly, 500 to 1,000 people were killed. That day could not be erased. The peoples demands could no longer be ignored and the czar promised for more freedom, and approved of the Duma, which consisted of leaders who wanted Russia to become a constitutional monarchy. After three months, he got rid of it and sent the members home. Stalin was one of the men besides Trotsky who tried to succeed Latin. He was a party secretary and was responsible for hundreds of appointments. When Lenin realized that Stalin was the bad guy, it was already too late, for Stalin had enormous power in his hands. Stalin outlined a 5-year plan for the development of the USSR economy. It was made to limit the production goods, and was made to enhance the state-owned mines, heavy industry, railroads, and energy sources. He also made an agricultural revolution which was way more brutal than his 5-year plan. He abolished 25 million small farms and would be replaced with collective farms&ap...

Chemical engineering design project Essay Example | Topics and Well Written Essays - 250 words

Chemical engineering design project - Essay Example There is an increase in agricultural subsidies offered to farmers under the Single Payment Scheme (SPS). Table 1shows estimates of costs incurred in the SPS for 2008/2009 and 2009/2010. It is evident there is an increase in figures for the 2008/2009 and 2009/2010 SPS(6.3M and 9.3M) and still further subsequent increase in 2010/2011. Biofuel producers also accrue tax exemptions. HMRC 2011 places tax per litre for biofuels, diesel and petrol to be equal. However, it is also perceived that exemptions are likely to affect government revenue earnings. Another factor that significantly influences the use of biofuels is caloric requirements required in comparison to pure petroleum. Biofuels have low caloric values and therefore a greater amount of biofuels are required to meet the energy output of petroleum products. Table 2 shows the amount of blended biofuel needed to meet the energy value of pure petroleum product (Chris and Wooders 24). Since the tax per litre is equal for both petroleum products and biofuels, then the cost for biofuels will be much higher compared to petroleum products. In consideration of petroleum being an input in the biofuel production, this has significant implications on costs of other inputs i.e. feedstock’s and transport services, therefore, affecting production costs. Table 3 projects that in 2020 bioethanol will be 16-35 pence per litre more expensive. On the other hand, biodiesel will be 29-42 pence per litre more expensive than the petroleum product they are intended to replace (Chris and Wooders 29). It is a requirement that biofuels comply with the sustainability criteria. This is an added cost to the producers (Chris and Wooders 32). GHG saving is set at 35% and from 2017 is expected to be at 50%. The introduction of sustainability criteria increases cost, and it is estimated to be at GBT 256milion. Therefore, it is likely that the

Marketing Essay Example | Topics and Well Written Essays - 500 words - 13

Marketing - Essay Example It has posed tough competition for its competitors for each of its functions starting from procurement to the delivery of products. As of September 30, 2006, the Company had 1,123 Wal-Mart stores, 2,142 Super centers, 570 SAM’S CLUBS and 109 Neighborhood Markets in the United States. Internationally, the Company operated units in Argentina (12), Brazil (296), Canada (279), China (66), Costa Rica (133), Germany (85), Guatemala (125), Honduras (38), Japan (391), Mexico (845), Nicaragua (36), Puerto Rico (54), El Salvador (59) and the United Kingdom (326).1 Company targets volume. The target consumers are middle class and upper middle class customers. These customers do shopping for their monthly grocery requirements. The target markets are identified on the basis of volume and population in a particular area. Apart from that various other macro and micro environmental factors are considered before entering to the new market. Company ensures the availability of products in the store through proper inventory management, logistics management and distribution management. It offers range of products from eatables, clothing, grocery and other household products. Company has 1,123 Wal-Mart stores, 2,142 Super centers, 570 SAM’S CLUBS and 109 Neighborhood Markets in the United States. Customer can visit any of these stores according to their needs and location. Wal-Mart adopts various promotional strategies to communicate with its customers and stakeholders. The promotional strategies can be on local level, national or international level. The promotional channels utilized here can be print, electronic or combination of number of channels. It has an excellent virtual platform with attractive website which offers another channel of communication and marketing. Retailing industry is highly competitive industry because competition comes in various formats. The traditional setups like

Tower Cranes Essay Example for Free

Tower Cranes Essay Force Force can be defined as that which causes a mass to accelerate. Force has common units of pounds force (lbs) or Newtons ? Acceleration (F=MÂ ·A). In other words 1 Newton is the force required to accelerate 1 kilogram by 1 m/sec2, or 1 pound force is the force required to accelerate 1 slug by 1 foot/ sec2. You will notice that the imperial unit for force is pounds force and not just pounds. There is a common inaccuracy in our language that is only really important when talking about physics. The word weight truly refers to a force – this is why your weight on the moon is not the same as your weight on earth. To fully understand this we need to dissect the mathematical meaning behind the force term. Two components go into calculating a force; the first is mass, the second is acceleration. What is mass? Mass is the amount of stuff present in a given sample, lets say a person. A person’s mass will be the same whether on earth or the moon – in both places that person is made up of the same amount of stuff. Mass has two common units; kilograms (kg) and slugs. So a person might have a mass of 70 kg or 4. 78 slugs. For the example of weight, or the downward static force exerted by an object, the acceleration of interest is the acceleration due to gravity. The acceleration due to gravity can be defined as the pull one object exerts on another. For this pull to be felt, one of the objects has to be extremely massive. For most people the most massive object they will encounter is the earth. The acceleration due to gravity on the earth is 9. meters/sec2 or 32. 2 feet/sec2. So a person on earth might weigh (70kg x 9. 8m/sec2) = 686 Newtons or (4. 78 slugs x 32. 2 feet/sec2) = 154 lbs. On the moon the same person will weigh (70kg x 1. 62 m/sec2) = 113 Newtons or (4. 78 slugs x 5. 32 ft/ sec2) = 25 lbs. So when a person says they weigh 154 lbs they are being true to physics, but when they say they weigh 154 kg, they’re actually referring to their mass. As a further twist, it’s also interesting to note that the acceleration due to gravity changes with altitude. So your weight at sea level will be slightly different that your weight at the top of a mountain (Newton’s law of gravitation Fg = G ? gravitational constant). ? kg ? m ? . The equation used to mathematically define force is Force = Mass x 2 ? ? sec ? m1 ? m2 , where G is the r2 Stress Stress is defined as force per unit area and has the common units of Pounds force per Square Inch (psi) or Pascals (Pa) (a Pascal is a Newton per square meter or kg/m sec2). In construction there are five basic types of stress which concern engineers. These are bending, tensile, compressive, shear, and torsional stress (see picture below). For the purpose of building Popsicle stick bridges we are really only interested in bending, compression, and tensile stresses. When we take a close look at bending we’ll see that it is just a combination of tensile and compressive stresses. Of these three types of stress tensile is perhaps the easiest to measure. As a result engineers will take samples of material and, using special machines, subject them to higher and higher tensile loads until they break. By dividing the force at which the sample breaks by the cross sectional area of the sample the materials Ultimate Tensile Stress (UTS) can be determined. The ultimate tensile stress is given the symbol ? (Greek letter sigma), and essentially represents the strength of a material. For comparisons sake a sample of plain carbon steel might have a UTS of 50,000 psi, while pine (which is what Popsicle sticks are made of) might have a UTS of 1,000 psi. It is important to recognize that UTS is not the only important consideration when selecting a material, but material selection is a bit outside the scope of this summary. Let’s take a closer look at tension and compression. Tension is the stress an element experiences when exposed to a pulling force. To get a feeling for tension think about a piece of string. String can only experience tension; it is not able to resist pushing or bending. Compression is the opposite of tension; it’s the stress an element experiences when exposed to a pushing force. Sand is an example of a substance which can only experience compression. A column of sand can support a large load, but is unable to resist any pulling force. As most materials have different tensile and compressive loading potentials, it is important to know what sort of forces will be exerted on every member in a building or bridge. Bending combines both tensile and compressive forces in a single element. To demonstrate this, take a look at the picture below. It’s pretty obvious from this picture that bending puts one face into tension while the other is in compression. It also logically follows from this conclusion that at some point between the two faces there must be a point where there is no tension or compression. This point is called the neutral axis. The mass of material above and below the neutral axis will always be equal. So in a symmetrical member the neutral axis will be along the midline, but will not necessarily be along the midline in an irregularly shaped member. This simple concept of leverage can be used to explain several more complex concepts in structural engineering. The first is why it’s easier to break a Popsicle stick when it’s bent on its flat side as opposed to its edge. To explain this we have to explain the concept of leverage. This one is pretty simple and can easily be demonstrated by the classroom door. Leverage (also called moment or torque) occurs when a force is applied to an object which can rotate about a pivot point. In the case of the classroom door the pivot is the hinge and the force applied comes from the person wanting to open the door. In the case of bending a Popsicle stick the pivot is the neutral axis and the force we’re concerned with is the tension or compression on the outside faces. Moment is calculated by multiplying the force applied by the distance from the point of force application to the pivot. If you increase the applied force, or the distance from the pivot point, the moment increases. That’s why door handles are put as far from the hinge as possible – we make the distance from the point of force application to the pivot point as large as possible, that way a small applied force will create a large moment. So the Popsicle stick is harder to break when bent on edge because we’ve increased the distance from the neutral axis to the point of maximum force. Explain the difference between tensile, bending, and compressive forces with examples of the equations used to calculate each. Explain truss elements and why they are a superior way of building a bridge. Sample FEM output for simple bridge design o Calculate the amount of popsicle sticks required to make a simple beam with the same strength as a truss element. Hints on building a strong bridge o Truss o Strength comes from the Popsicle sticks, not the glue – but well glued joints are a must. Additional information: http://andrew. triumf. ca/andrew/popsicle-bridge/ http://www. eir. ca/resources/presentations/Bridges%20-%20By%20Doug%20Knight. doc

African Elephant :: essays papers

African Elephant The common name is the African Elephant, the scientific name is Loxodonta Africana, the phylum is Vertebrata, the class is Mammalia, the order is Proboscidea, and the family is Elephantidae. The Closest Relatives to the African Elephant are: the Asian Elephant, mammoths, primitive proboscidean (mastodons), sea cows, and hyraxes. Scientists believe that the African Elephant evolved from one of its closest relatives, the Sea Cow. The geographical location and range of the African elephant covers all of central and southern Africa. In Ethiopia there are isolated populations that exist around Lake Chad in Mali and Mauritania. Also in Kenya, Rhodesia, Tanzania, Zambia, Uganda, Zaire, and in National parks located in South Africa, as well as several other countries. African Elephants, originally, were found in all of the Sub-Saharan African habitats except desert steppes. Elephants still occupy diverse habitats such as: temperate grassland, tropical savanna and grass lands, temperate fores t and rainforest, tropical rainforest, tropical scrub forest, and tropical deciduous forest despite their drastic decline in numbers. However, their migratory patterns and habitat use have changed, due to the fact that they are restricted to protected areas. The elephant can exist in many types of environments but it prefers places that have many trees and bushes, which the elephant needs both for food and shade. They also like warm areas that have plenty of rainfall. This ensures plenty of food, shade, and water. The elephant prefers a habitat of mixed woodland and grassland which gives them an opportunity to eat a variety of vegetation. African Elephants are considered herbivores, they are both browsers and grazers; they will eat rough sticks, stems and leaves of plants as well as grasses, sedges, and fruit. Their favorites are mangoes, berries and coconuts. An elephant eats up to 500 pounds of vegetation every day and drinks up to 50 gallons of water daily. Elephants must consume these giant quantities of food, due to their poor digestive system. The small intestine is 82 feet long, the large intestine 21 feet long, and the rectum adds a further 13 feet. The problem with the digestive tract lies in their gut; elephants have too few symbiotic bacteria. These are the organisms which help break down the cellulose of plant cell walls by producing enzymes called cellulases. The most remarkable feature of the elephant’s digestive system is its 5 feet long appendix, bigger than the stomach.

Textile-and-Clothing-Report India

The Textile Industry and Related Sector in India Source: New Cloth Market The Textile Industry and Related Sector in India Source: New Cloth Market This market research study on Textiles and related sectors in India has been commissioned by Italian Trade Commission (Trade Promotion Section of the Consulate General of Italy), Mumbai, for which Ace Global Private Limited, a consultancy company based in New Delhi, has been appointed. The main objectives of the market research are to carry out a detailed market analysis o~ the industry, in order to identify potential opportunities for Italian entrepreneurs interested in the Indian market. The scope of the market research covers the following key segments of the industry: Textiles Apparel & Clothing; Undergarments; Home Textiles, and Accessories. The findings of the research are presented in the following sections. Market Characteristics The Textile Industry in India is one of the largest and most important industrial segments of the Indian economy accounting for over one fifth of the country's industrial production. It provides employment to around 15 million people who have helped produce one of the largest varieties of yarn, fabrics, textiles, clothing and garments, home furnishings and other textile products in the world. Textiles industry, including related subsectors, is worth about Euros 38 billion of which domestic segment constitutes 65% while 35% comes from exports. The textiles segment accounts for 59% of the industry, with apparel and other made ups constituting the balance. This industry also accounts for nearly 21 % of total employment in the country. Besides the textiles, apparels & clothing, the industry covers a wide range of home furnishings (bed linen, curtains and upholstery, floor coverings, kitchen linen, bath linen, etc. and Accessories (including apparel accessories, like stoles, scarves, etc. , hard accessories like bags, wallets, fashion jewellery, time wear and eyewear etc. ). Market Size The total market size for the sub-sectors covered in this study is estimated at Euro 21. 7 billion in the year 200809 with textile clothing and garments having a major share of 93%. Home textiles and furnishings, and textile usage in accessories was insignificant with a collective share of less than 0. 5% of the total market. Textiles Apparel and Clothing India's domestic market for apparel & clothing is currently worth Euro 20,219 million in 2008-09. It has registered a steady compounded annual growth rate (CAGA) of 13. 6% in the past 5 years. Volume wise, apparel market has grown from 4. 8 billion units in 2004†² to 5. 9 billion units in 2008-09 at a CAGA of 5. 3%. Apparel and Clothing is the second largest retail category in India. India's domestic market for apparels is currently worth over Euro 20 billion in 2008-09. It has registered a steady compounded annual growth ~ate (CAGA) of 13. 6% in the past 5 years. Volume wise, apparel market has grown from 4. 8 billion units in 200405 to 5. 9 billion units in 2008-09 at a CAGA of 5. 3%. Undergarments The 70's witnessed the entry of undergarments in India when Peter Pan from Dawn Mills entered the market with lingerie styles of the West. The undergarment market further proliferated and flourished in India significantly when international majors forayed in to Indian market in a big way since the onset of the 90's. India's domestic market for undergarments is currently worth about Euro 1. 5 billion in 2008-09. It has grown at a CAGA of about 15% in the past three years. Volume wise, apparel · market has grown from 914 million units in 2006-07 to 1. 05 billion units in 2008-09 at a CAGA of 7%. The total urban market for the home textiles in India in 2005-06 was estimated to be Euro 1. 45 billion. With a modest growth rate of about 14%, the market in 2008-09 is about Euros 2. 16 billion and is expected to cross Euros 3. 12 billion by 2011-12. The 2004-05 Volume (million units) Menswear Women's wpar Unisex apparel Kids' wear Uniforms Total 1,328 1,368 – 466 1,222 ~ 423 4,807 India's Apparel & Clothing Market 2006 ·07 Value, Volume (Euro (million Million) units) 4,450 3,856 1,014 1,836 991 12,147 1,443 1,523 519 1,323 , 498 5,306 Value (Euro Million) 5,605 5,106 1,461 2,333 1,461 15,966 2008-09 (estimates) Volume (million units) 1,600 1,676 579 1,468 581 5,905 Value (Euro Million) 6,938 6,414 1,816 2,975 2,077 20,219 market for home textiles is dominated by bed and bath linen, which have more han two third of the market share in value terms. Bed linen alone has a market of about Euros 1. 19 billion according to the estimates. Apart from the home textile products given in the table below, the other articles included in the total market size are textile made-ups like wall hangings and other decorative home furnishing articles. Accessories Usage of textiles and fabrics in the Accessories sector is valued at approx. Eu ros 0. 28 -0. 30 billion in 200809, bf which bags alone account for 61 % and apparel accessories and other fashion accessories account for 39%. The most common fabrics used in accessories are cotton, denim, silk, wool and raxene. Given the wide variety of products, with production largely concentrated in the unorganized sector, no official estimates for consumption of fabrics in accessories sector are available. Therefore for the purpose of this study, the market size has been estimate based on discussions with key players and industry bodies during the primary research, as presented below. Demand Drivers As stated in the preceding section, the market for textiles and related products has been consistently growing annually by 12% – 15% for various sub-sectors. The key factors driving this demand are: Demand Side factors With over 1. 1 billion people, India is the second most populous country in the world. In terms of the demographic â€Å"window of opportunity†, India is home to 17% of the world's population. It is also one of the youngest countries in the world, with over 65% of the population below 35% years of age. The young generation of professionals, both men and women, form important consumer groups with high purchasing power. This buying group is more demanding in their choice of products, looking for quality that satisfy comfort, fitting, styling needs etc. This has resulted in a qualitative shift of consumers from low / economy range to premium and super premium range of products. Growing prosperity of middle class: Indian corporate salaries have grown at 14% per annum, which is considered to be fastest globally. A large number of households are getting added every year to the consuming class with growing income levels, resulting in increasing affluence of the upper middle and igh income strata. According to various studies, there were more than 300 million middle class people in India in 2007 with substantial disposable incomes. This number is expected to touch 600 million by 2010. There will a sustained and increasing demand for various consumer products by this segment of population. The increase in urbanization and nuclear family structure, a growing number of educated and employed women, media prol iferation and growing consumerism, have all contributed to the growth of consumerism and organized retailing. The increasing working female-population has not only increased the income of households, but also changed the outlook of women towards their choice of clothing, home furnishings and its interiors. There is a trend of going with the seasonal tastes. Market Structure and Segmentation The market segmentation for various sub-sectors is on following basis: Textile Apparels-and Clothing: †¢ †¢ †¢ Segmentation by User category: Men's wear, Women's wear, Unisex apparel, Kids' wear Segmentation by Use: Formal, Casual, Traditional, Active sportswear, Uniforms Segmentation by Price: Super premium, Premium, Medium, Economy and Low end Undergarments: †¢ †¢ Segmentation by types of Suppliers: Informal/Unorganized sector, Organized sector – Segmentatfon by Price: Super premium, Premium, Medium, Economy and Low end Home Textile Furnishings †¢ †¢ †¢ †¢ †¢ Segmentation by types of Suppliers: Informal/Unorganized sector (70% share), Organized sector (30% share); Branded and Unbranded Segmentation by Use: Bed linens, Curtains & Upholstery, Bath linen. Kitchen linen etc. Segmentation By Price: Super premium, Premium, Medium, Economy and Low end Accessories: Segmentation by Use: Apparel accessories (scarves, stoles, shawls etc. ), Hard accessories (bags, belts etc. ), Packaging for jewellery, time, wear, eye wear etc. Segmentation by Price: Super premium, Premium, Medium, Economy and Low end Changing face of consumer: In spite of the economic meltdown in recent times, there has been a continuous and sustained shift in consumer demand pattern from basic necessities to spending on lifestyle products and ervices continues, largely due to : †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Higher Income Younger age profile Increasing literacy levels Higher adaptability to technology Increasing urbanization Changing role of women and children in the decision making process Increased demand for better shopping experience Impulsive purchase behavior among youngsters Changing fashion trends and increased consciousness Catch up wi th International fashion styles Sustained growth of retail culture in the country According to Central Statistical Organization, and Technopak, the retail market in India was about Euro 210 billion, and will cross Euro 440 billion in 2015, with organized retail growing at nearly 20% per year. The emergence of mall culture and rapid development of malls would act as a catalyst in this retail growth story. Due to the increase in the income levels of people and the push from the supply side of realty boom in this decade has created a housing boom in India. About 2. 5 million new homes are to be constructed to meet the demand of middle class and upper strata of income groups. Housing and Hospitality sectors are the major sectors, with huge demand for soft furnishings. As per estimates, the total shortfall of quality hotel rooms in India in all luxury, premium, economy and budget hotels is about 150,000. More than 40,000 hotel rooms are expected to come in top 10 metro cities by 2012. Supply Side Factors 1) Leading textile manufacturers are integrating their businesses vertically and have strong competencies in spinning, weaving and finishing. 2) There has been a significant improvement in the infrastructure related to textile machinery, transport and power which are further augmenting production. Government of India has allocated substantial funds · for infrastructure development through schemes like TUFS, and SITP, worker skill development trainings etc. 3) Lateral consolidation of players through organic and inorganic growth domestically and internationally. Indian companies have acquired the global brands abroad in order to consolidate their global positioning and have established wholly owned foreign subsidiaries abroad 4) End of quota regime acting as a stimulus to further export growth. Assessment of Demand and Market Potential in India The overall assessment of demand and market potential in various sub sectors, projected on the basis of past growth trends and industry expectations, is summarized in the table below. The total market is expected to increase from Euros 21. 7 billion in 200809 to Euro 29. billion by 2011-12, with overall compounded annual growth of 7. 89%. There are no authentic statistics available- on the production and the total market size of the home textile products and accessories, as no official data is compiled due to the unorganized and highly dispersed nature of sectors. The above estimates for home textile furnishings have been computed taking the overall average annual growth rates of domestic urban market (considered relevant for the foreign brands) as 15% for bath linen, 10% for kitchen linen, 12% for curtains, 15% for upholstery and 10% for other products. It should be noted that, above estimations is only for urban India, which is. Price Segmentation The price segmentation of the market is broadly in three categories: The low end market: Lower and economy (marginally improved product segment in relation to the lower category), solely volume driven, products are mostly unbranded and dominated by large number of regional and local manufacturers, and sold through small neighbourhood stores, The low and economy segment is growing in terms of volume and value and the industry is becoming more organized. The mid-range market: This segment features medium range of products. Though primarily volume driven, this category caters to diverse sections of Indian consumers across all regions, Its quality is by and large acceptable to all sections. The mid-market segment is characterized by the presence of regional and national players. The market is continuously expanding and becoming more and more competitive in respect of quality and price. The high end market: Exclusivity in product features such as high quality . raw materials, embellishments, design developments and above all branding of products for years make the products very special. ‘ Elitist categories of consumers pay for the products on demand. Mainly comprises of large Indian players and the foreign companies/international brands operating in the premium and super-premium product categories. Super-premium products are considered luxury products and marketed by top national and international giants. Illustrative prices for products in various price segments are provided in different Tables. Regional Characteristics of the Market The consumer behavior of a particular region which is economically not so developed is different as compared to developed ones. The consumers in the less developed region are understandably, more priceconscious. Always on the lookout for quality products, their guiding principle is ‘value for money'. A lower per capita income, in eastern region for example, compared to western and northern India leads to a lower per capita purchasing power. Additionally, Delhi being centrally located and Mumbai, being the financial capital have certain advantages. The consumers who live in these cities are more exposed to latest product collections and are more familiar with design, quality and latest trendy fashion, as well as the luxury of greater choice. The relatively undeveloped regions offer several in-built advantages as well. Fashion contenders setting out to do businesses in these regions find to their advantage that the region has not been exploited commercially and is prone to competition. The market, therefore, offers much but it needs to be cultivated in an organized manner. Local ready availability of products also influences a consumer. The decision to stick to a particular available product/brand seems to govern the purchase decision than the rarely available choicest product. Logistics, convenience and easy availability are important considerations for a local consumer. Regional considerations, such as climatic conditions etc. , playa major role in so far as the purchase decision of apparels is concerned. For instance, a consumer in Northern region would spend more on woolen products than his counterpart in the west or south where the winter is much milder. In India, different states are known for their specific style of clothing, home furnishings etc. For example J is the leading state for embroidered bed covers whereas Rajasthan (Jaipur) is famous for block printed, tie & dye bed covers, with mirror work, appliques, and bright colors. The market also depends upon the production and raw materials and government policies and programmes in specific states. Although there is an increasing influence to western and contemporary designs, Indian industry is still greatly influenced by the traditional regional motifs, with the materials of satin mix, tapestry for drapes and even cotton mixes with synthetics for the traditional look. Fabrics with bold prints and pastels are making a comeback. Polka dots and stripes, inspired by the retro, have made a comeback into the collections the world over. The sales of textile roducts increase significantly during the festival seasons in India, by up to 40 – 50 percent. Regional and national festivals, (e. g. ‘Diwali' is one of the most important festivals in India during October/ November) are the time to buy new clothes, renovate home furnishings. Consumer Behavior and Preferences The Indian consumers are noted as among the most discerning' consumers in the world with a high degree of value orientation. Even, luxury brands have to design a unique pricing strategy in order to get a foothold in the Indian market. Indian consumers also have a high degree of family orientation. Brands with identities that support family values tend to be popular and are accepted easily in the Indian market. Indian consumers are also associated with values of nurturing, care and affection. These values are far more dominant than values of ambition and achievement. Products, which communicate feelings and emotions gel with the Indian consumers. Different Segments of Indian Consumers Socialites: These are the upper class who shops in specialty stores and own exclusive accessories, and have a luxurious lifestyle. The Rich: India has over 1 million rich households (income greater than Euro 8,000 per annum). These people are upwardly mobile. Some of them in this category are Double Income No Kids (DINK) households. They spend more on leisure and entertainment-activities than on future looking investments. The Conservatives: These are the middle class population of India, who are very price conscious and demand more value for money. In addition to the above, the following segments are becoming increasingly important in purchase of consumer products: Working Women: Working women with disposable incomes are the key factors for the growth of women's accessories. An Indian woman is no longer just a homemaker. She is willing to buy designer products and is ready to pay high premiums for the same. Youth: With the increasing exposure to International fashion styles, the Indian youth is gaining more awareness and becoming style conscious. This segment believes in impulsive purchasing. There are certain common considerations for consumers regardless of locations. The consumers by and large are becoming increasingly more and more conscious of value of money. Price sensitivity is a common concern. Purchase decisions of consumers anywhere are more guided a combination of demographic and psychometric factors, such as, disposable income, age-distribution, pattern of income distribution, quality of upbringing, aptitude, tastes and preferences and so on. These days, the purchasing behaviors in India are greatly affected by the western tastes. The role of media, magazines, televisions have been increasing in making people aware about the new trends. There is a craze to own the best brands and designs among the people. The premium luxury brands are available only in the tier1 and tier2 cities hence making them a good market. Purchase Pattern of Textile Products Major findings of textile products based on All India consumer survey conducted by Textile Committee, Government of India, 2006-07 are presented as under: †¢ †¢ In India man-made fabric among various textile materials' sells the most. Sales of cotton come next in the order, while wool and silk constitute negligible percentage of total sales. Central, northern and western regions are the major consumers of man-made fabrics. Maximum consumption of cotton is reported from the eastern region. Consumption of cotton, in other regions is reportedly much less. This is an interesting revelation since India is ranked third as a cotton producing country in the world. †¢ †¢ †¢ Brand preferences Brand building is a stupendous task which involves high investment on production infrastructure, technology upgradation and enormous merchandizing. This has inspired lesser known medium sized players who are trying to establish their products in the market through Creation of brands. There is a strong indication that Indian market will have large a number of brands in near future in view of market expansion and increasing competition. Preference for particular apparel brands depends on individual tastes and preferences. However majority of Indian consumers look for certain common parameters like design, quality and above all merchandizing. Innovation in product design and fabric selection, are essential elements that add to value perception for a product. Sales discounts also tend to influence the purchase decisions of consumers provided the minimum parameters/ features are not compromised with. The Undergarments segment is characterized by well known national brands operating in the medium priced segment. Premium and super-premium product categories comprise branded products distinguished for exclusive product features operating at the high end of the market. Efficient logistics and supply chain management and media exposure have largely contributed to the popularity of these brands. Branding is a relatively new phenomenon in the Indian home textile furnishings market. In Accessories, the consumer demand . for premium product is on the rise. Style conscious customers with money look for variety. Consumer inclination for mix-n-match to build their wardrobe is acting as a catalyst in the growth of accessories market. Factors Influencing Brand Preference †¢ Brand preference pattern of consumers depends upon a host of factors such as : Combination of price, quality & fitting as major parameters of purchase decision for sensitive but smart consumers Track record of Indian manufacturer/reputation of foreign joint venture partner. †¢ Reputation of international companies The consumers place major emphasis on product quality. Price is another important consideration attracting customers to a particular shop/brand/ product. Pre and post sales services, parking facilities and ambience of the store or mall are the other major factors that attract local customers. Sales discounts also tend to influence the purchase decisions of consumers provided the minimum parameters/ features are not compromised with. In the selection of products, the consumers do not give automatic ‘precedence to local brands over national or foreign brands. Value for money has become the over-riding consideration. Fabric, texture and color followed by proper fits and sizing weigh more importance to the local consumers rather than just easy availability of local brands on account of proximity. Degree of Elasticity of Demand of Local Consumers Considering that price elasticity depends to a large extent on the degree of competition among the manufacturers, the Lower and Economy segments of the market are usually price inelastic. These segments being highly competitive do not allow the manufacturers much leverage on price. Higher up along the value chain, the affordability or paying capacity of the consumer is higher. The mid-price segment becomes increasingly quality oriented and more diversified. Despite competitive pressure, the price in this segment keeps on rising and the demand becomes price elastic. In case of premium and super-premium product segments, where entire focus is on quality, style and brand value, the consumer is insensitive to change in price. As per the findings of retailer survey, even an increase of less than 5% in the price has an effect on low end / economy category products, while mid-end category is usually able to absorb a 5-10% price increase without a major adverse impact on the sales of a brand. Originally published in New Cloth Market: February 2010