Disney World Assignment Example | Topics and Well Written Essays - 1750 words

Disney initiation - Assignment ExampleDisney WorldWalt Elias Disney, who is the founder of Walt Disney Company, had a vision of creating the best innovating and globally recognized social club in the field of entertainment (DIS, 2012). This is carried forward in the present situation as well. The company has modify the business into five main segments i.e. Media networks. Studio Entertainment, Consumer Products, Interactive Media and Parks and Resorts (Disney, 2012).The foremost reason that Walt Disney Company enjoys the genius of providing exceptional experience of magic to all its guests in all areas of operations i.e. theme parks, resorts, restaurants, retail stores and so on is the vision and mission of the company. According to Lang (2012), the vision and mission of the company can be best describe as The Company has mission of becoming the top-ranked producer and provider of information and entertainment across the globe. We strain to create differentiation by making a po rtfolio of brands that have the relevant content, consumer products and services that our customers are look for and appreciate. The main aim of the company is to constantly develop innovative, profitable and creative sources of entertainment and similar products internationally.Among the most successful creations by Walt Disney Company is Walt Disney World. The theme park was founded on October 01, 1971 in Florida and it was originally called Disney World.