The Internet Essay -- Communications, Media

This proposal will assess how the present of new-fashioned media, particularly internet, regulate the agribusiness community in Indonesia in term of the way they communicate and make transaction. This media is not only useful to diffuse and exchange information cursorily in wider geographical areas, but also to get the up to date agricultural information and develop network beyond conventional boundaries, conditions which are incumbent for the survival of their business. For developing country like Indonesia and particularly in agribusiness sector, in general, internet is still considered as innovation. For this reason, it is useful to explore obstacles, potency, and social implications of this new digital technology in this sector. The study will answer question of how various agribusiness actors respond to this new media why some agribusiness managements contract it and why some others not. If they adopt it, then what type of information they usually deal with. Furthermore, i t is useful to examine the agricultural networks, with regard to interrelationship and transaction surrounded by agricultural ecologies (like between the sellers and sellers with the buyers). Many factors, such as economic consideration (like scale of business), complexity, and trend could influence the adoption of the technology. Thus, it is necessary to examine the micro and big factors which have associations with the adoption of the technology. Finally, this study will answer the social impact of this media whether internet causes special type of communication gap in cyberspace the digital divide? Combination of survey and in-depth interviews techniques will be applied for this study, which will be conducted in Indonesia. Literature Review (12-15 pages)Today, w... ...internet (considered as micro factor), relative avail (macro factor), and social compatibility (meso and macro factor) (Rogers, 2003). Then, several relevant demographic variables will also be postulated. As the consequences, there are three variables/questions that will be explored (see the plat below). I will state each hypothesis, and then followed by the rationalization of the hypotheses and questions. comprehend compatibility with organizational characteristicPerceived difficultiesPerceived relative advantagePerceived compatibility with social environmentDemographic factors(Antecedents) Adoption or not adoption of internetType of information and purpose of using internetSegments of person to be in contactGeographic location of stakeholders(Consequences)